LACELLE

To create expandable communication idea & execution for LACELLE rebranding campaign.

The new product LACELLE ICONIC is launched earlier in 2023, with a key message of ‘creating more possibilities’ to drive trial and consumption. After the new product launch, the brand is looking for rejuvenating and repositioning LACELLE by amplifying the variety of its colour ranges to further increase likeliness of the brand and make it as one of the customers’ preferred choices.