BRANDING + VISUAL IDENTITY
SHANGHAI
WEST BUND
FINANCIAL HUB
The master plan for the West Bund Financial Hub establishes a major new mixed-use neighborhood on a prominent waterfront site in Shanghai’s Xuhui District.
The neighborhood is primarily comprised of office, with additional residential, hospitality, cultural, and retail components. Organized around three central axes, business, cultural, and leisure, the district features two primary entry points on the eastern and western boundaries of the site. The diverse mix of program spread throughout the site ensures a level of activity throughout all times of day.
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