DISCOVERY BAY

The brand collateral redesign draws inspiration from the natural elements that define Discovery Bay, incorporating the pebble as the visual graphic element. This organic, earthy motif reflects the resort's connection to the surrounding landscape, from the pebbly shores to the lush greenery that adorns the island.
Complementing the pebble graphic, the new color palette is inspired by the signature sunrise and sunset hues that paint the sky over Discovery Bay.
Through this comprehensive rebranding effort, Discovery Bay aims to showcase its unique position as a tranquil oasis within the bustling Hong Kong region, inviting both local and international visitors to discover the natural allure of Lantau Island and uncover the serenity that awaits them.